Apply Online:
Employers in today's job market have come a long way in developing tried and true methods of attracting top talent. Gone are the days when a simple, handwritten sign could be placed in a shop window advertising a current opening. Nowadays, employers have to be prepared to pay big bucks to find qualified employment candidates and be willing to invest some serious time in the process as well. Along with newspaper recruitment, employers are quickly availing themselves of job banks and recruitment websites, which allow them to reach potential employees 24-hours a day, and virtually internationally. This has opened up the playing field, making for fierce competition amongst jobseekers, and giving employers a vast range of talent to choose from. Surprisingly, employers have a tendency to overlook a very important mechanism in their recruitment: oftentimes these employers neglect to provide potential employees with the ability to apply online. This may seem like a small oversight, however, the impact of this mistake is astounding, often reducing the number of applications by a huge percentage. Going as far as posting a job opening on the web, but withholding the functionality to apply online undermines the effort that's been made in posting at all. Jobseekers who use online search tools are usually quite technically-inclined and may even prefer to apply via email. Email is free and easily accessible. Limiting job seekers to only mailing or faxing in their application may even discourage people from applying. These candidates likely have an electronic resume prepared and possibly even an online portfolio for potential employers to browse their work. Having to go back and recreate their resume for mailing or faxing purposes is time consuming and really shouldn't be required. Offering such limited methods of contact may even raise questions about the employer's professionalism, technical know-how and understanding of today's competitive job market. At the very least, potential employee's may sense a lack of consideration and skip over the posting entirely. When employers neglect to allow for online applications, they are eliminating the very jobseekers that they are likely seeking to attract by posting their ad online in the first place. For employers who do realize the importance of allowing potential employees to apply online, it is also of value to note that online forms requiring extensive input by jobseekers, may also be overlooked. Jobseekers usually find these forms to be a mere repetition of the information that has already been painstakingly compiled on their resume. While it may be easier to collect information by means of an online form, again this indicates a lack of consideration for potential candidates and discourages applications from jobseekers who have limited time for their job search. The best choice is to provide a simple contact email address to receive resumes from interested jobseekers. This email address, needs to have the capacity to receive reasonably sized files as well, especially if work samples are required with the application. Providing a mechanism to apply online need not be complicated. Hours need not be spent creating extensive forms to capture candidates information. Keeping it simple and giving potential employees several options for applying will ensure the success of your recruitment process, enabling you to hire the best talent for your company.
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