Suggestion Box - article by Whimsical Wire Articles

Every business has room to improve. This is particularly true in service related businesses. If you’ve got clients to satisfy, you need their feedback in order to stay on top of the game. A great way to do this is with a suggestion box. These handy devices can actually make a huge difference in how well your business does in terms of customer service.

Many restaurants and hotels offer feedback cards to their patrons. In the case of a restaurant they are typically located right on the table. The customer can use the card to note any areas where they feel service are lacking and could do with improvement. It may be in the time they spent waiting for their meal to arrive, or perhaps the server had a bit of an attitude. The feedback card is then dropped in a box for suggestions on the way out of the establishment. Management looks them over and uses them to weigh where they may be able to make improvements.

The concept is virtually the same in a hotel. In this case the cards are typically found in the room and the visitor can make comments on many facets of their stay including the reception and cleaning staff. If the hotel offers room service there will often be an area on the card dedicated to food quality and temperature.

Each individual establishment will have a different approach to gaining customer feedback in this way. The traditional old suggestion box was wooden with a small slot in the top for the cards. It sat in clear view, in an area where the customer usually paid. In a restaurant that was by the cash register near the door, and in a hotel, the suggestion box would be found at the front desk.

Today’s boxes are usually much different looking. A popular design for all types of businesses is a clear box with a handle. This simply looks a bit better and can blend into the décor of any space. Customers may actually not notice a clear suggestion box at first glance so they need to keep an eye open for it if they do want to share their thoughts.

If a company really wants to go high tech in the area of customer comments they can do that. Having your customer take an online satisfaction survey is a great way to get them to your website. Printing the website address on their receipt and then offering an incentive to get them to visit the site and leave their thoughts often means repeat business.

Keeping customers happy is the cornerstone of any successful service oriented business. Gather their thoughts by using a suggestion box and do what you can to improve their experience so they remain faithful.

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